The Ottoman Empire Facts and Map

Marketing Mix - 1544 Words

The term marketing mix was first used in the late 1940s by Neil H. Borden (NetMBA, 2007). The original marketing mix introduced by Borden consisted of product, planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. Later E. Jerome McCarthy grouped the parts into the four P’s of marketing known as product, place, price and promotion (NetMBA, 2007). â€Å"A typical marketing mix includes some product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer’s place (Perreault McCarthy, 2004, p.36). The parts of the marketing mix are considered to be the†¦show more content†¦The internet has made it easier to establish direct sales for companies who may not have had direct sales access in the past. Other forms of direct sales are mail order sales and door to door sales. Whole Foods Market obtains its products from places all over the world. The food is brought in from organic farmers and food artisans. Once the food reaches the stores, it is warehoused on site and sold directly to the consumers of the target market. The delivery of the products to the consumers is done through direct sales at the stores. The stores are located in markets where consumers’ interests are in organic and healthy food choices. Whole Foods Market gains access to the products it sells through â€Å"†¦the careful judgment of buyers throughout the company† (Whole Foods Market, 2007, para. 2). Whole Foods Market is a strong advocate of organic farming and purchases many products directly from the organic farmers (Whole Foods Market, 2007). The third factor of the marketing mix is price. â€Å"Price setting must consider the kind of competition in the target market and the cost of the whole marketing mix†¦and must also try to estimate customer reactio n to possible prices† (Perreault McCarthy, 2004, p.40). When setting prices, the company must be able to recoup any expenses involved with the product as well as set a price that consumers are willing to pay. Price also consists of strategy decision areasShow MoreRelatedHolden Marketing Mix1768 Words   |  8 PagesAssessment 2 Marketing mix Review and Recommendations Report My brand is V6 Holden Commodore Short review about Holden in Australia;- The history of Holden dates back to 1856 when it started as a saddler business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturingRead MoreMarketing Mix1491 Words   |  6 PagesMarketing Mix MKT 421 Marketing Introduction Companies today try their best to continue to keep up with the changes of services, products and technology. Companies rely on their abilities in marketing to keep consumers interested in their products and services. The success of a company may rely on the company’s marketing performance. Marketing planning starts by thinking of the targeted audience needs, strategies, and the development of the products and or service needed. DevelopingRead MoreThe Marketing Mix Hard Rock Cafe1259 Words   |  6 PagesThe Marketing Mix Place The marketing mix consists in total of 4 elements (Product,Price, Place, Promotion) which are often referred to as ‘the four Ps’. One of those four Ps is â€Å"Place†: Place represents the location where a product can be purchased. It is often referred to as the distribution channel through which goods and/or services are moved from the manufacturer/service provider to the user or consumer. It can include any physical store as well as virtual stores on the Internet. In ourRead MoreMarketing Mix For The Evergreen Aquatic Centre2118 Words   |  9 Pages Assessment Task 2: Project-Determine the marketing mix Marketing Mix The marketing mix for the Evergreen Aquatic Centre will engage the four elements of marketing as follows: Product or Facility Recipients of the facility Evergreen Forest is a small community encompassing just under 1010 square miles. The estimated current population is 11010. Evergreen Aquatic Centre offers internationally recognised state of the art aquatic facilities to suit every person’s demands. Going from proficient practiceRead MoreMarketing Mix and Pestle Analysis of Mcdonalds in India3095 Words   |  13 Pagespolicies and rule according to the situation in the respective country of operation have helped in their success and thus making the customers â€Å"LOVING IT† Marketing Mix and Strategic decision making of McDonald    In this section we will discuss the marketing mix of Mc Donald and the strategies adopted by the company to counter the competition.    Marketing can be explained as the process in which a product or service is developed and then the price is calculated after evaluating all the related aspectsRead MoreMkt421 Marketing Mix1094 Words   |  5 Pagesof Phoenix MKT421 - Marketing Mix The marketing mix is comprised of four basic marketing strategies. The four strategies, which include product, place, price, and promotion, involve the decisions that a business must make to succeed. The marketing mix is reliant on how clear and defined the business’ target market is and how well the company directs the strategies towards its targeted market (Glenco McGraw-Hill, 3rd Edition). This paper will further define marketing mix, the four strategiesRead MoreMarketing Mix Essays2988 Words   |  12 PagesThe Channels of Distribution The products and the services are distributed electronically, where the costumers can buy online on the website or in stores located across Australia. 5 – Braaap’s potencial customer base and key pressure Before marketing your products and services it is important to define your customer base or target market. Braaap’s clients are people who love motorcycles whatever if it is professionally or just a sport on free time. There is a huge difference of ages between theRead MoreGeneric Marketing : Determine The Marketing Mix Essay1771 Words   |  8 Pages– 2935 Generic Marketing – Determine the Marketing mix Name – Pritpal Singh ID Number – A8947 SUBMITTED TO: SUBMITTED BY: Pritpal Singh A8947 ER - 1.1 (a) The elements of the marketing mix adopted by theRead MoreMarketing Mix Of Gionee Smartphones1204 Words   |  5 Pages Marketing Mix Analysis of Gionee Smartphones Kashyap Pd. Marahatta BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Mr. Krishna Khanal Westcliff University 25/09/2016 â€Æ' Abstract This paper intends to briefly analyze the marketing mix of Gionee smartphones. Despite the many changes that marketing mix has gone through, from four Ps to four As or from four Ps to four Cs, the marketing mix basically consists of product mix, price mix, promotion mix and place mix. This paper wouldRead MoreMarketing Mix - 4Ps of Marketing Mix1219 Words   |  5 PagesMarketing mix can be describes as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace†¦ A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com) The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target

Blood and Thunder Indians and Manifest Destiny Free Essays

Perhaps the most striking part of Blood and Thunder is the famed and fabled Kit Carson himself. He begins the book as a duty-driven youth who is able to kill anyone or anything without a sense of remorse, likely because of his experiences with the harshness of life as a child. However, once he begins to have a family—a real family, one he raises and takes care of and looks after—he begins to shift. We will write a custom essay sample on Blood and Thunder: Indians and Manifest Destiny or any similar topic only for you Order Now Carson begins to balk at some killings, even going so far as to decry the killing of indian warriors at Carleton’s order. Whether it was the need to take care of his family or the need to find peace in the face of his increasingly failing healthy, Carson provides a look at the changes a man can undergo over the course of his life. He starts as one man, filled with certain ideals and desires, and over the course of his life, his goals and priorities shift. His sense of duty that was instilled in him from his childhood days fails him in his older age, leading him to increasingly attempt to leave behind the front lines and seek solace at home. This shift in character seems odd when the book is merely skimmed; however, the book structures Carson’s life in a way that provides clear understanding of the changes. This was not an abrupt shift, nor was it a conscious one. This change, rather, came as a result of the overall human need to adjust, to shift with the changes that life presented. This change makes Carson truly feel like a â€Å"real person,† someone who isn’t merely a character from a book. It makes Carson human, and thus served to catch my attention. The second part of Blood and Thunder that caught my attention was the conflict between the American mentality and the mentality of the Native Americans who already lived in the area. As is noted throughout the book, the Native Americans could not understand the point behind many of the â€Å"white† traditions that men like Carleton tried to impress upon them. The â€Å"white† ways had no resonance with the Native Americans because everything differed between them. The concept of â€Å"ownership† of the land meant nothing to the Native Americans because they saw themselves as stewards, caretakers of the land. The concept of Christianity meant nothing to Native Americans because they came from a rich, diverse, usually polytheistic religion that held nothing that mixed with Christianity. The concept of a single spokesperson for an entire race of Native Americans (i. e. for the entire people [Navajo, Ute, Kiowa, etc. ]) broke the tradition of having spokespeople from many tribes forming a council for the people. This imposition of mentalities on Native Americans caused at least some of the breakdown in communication; however, there were some aspects that the Native Americans chose to learn and accept in order to deal with the white men. Showing their ability for change, the Navajos elect Barboncito, at the end of the book in the epilogue, to serve as their spokesperson to Gen. Sherman. This collaboration between the Navajo need for the separate tribes and the white men’s need for a single person to deal with led to the eloquent plea to Sherman that ended with the Navajo returning to their home lands. How to cite Blood and Thunder: Indians and Manifest Destiny, Papers

Different Types of Love in Romeo and Juliet free essay sample

The theme of love is predominant throughout the entirety of ‘Romeo and Juliet’. Many forms of love are incorporated throughout the play and displayed through the relationships of different characters. Romantic love between Romeo and Juliet is contrasted by a sensual perception of love in the play, while themes of familial love and friendship are discussed with regards to the superficial and unrequited love Romeo experienced with Rosaline. The theme of superficial love is firstly discussed through Romeo’s unreciprocated affections for Rosaline.After being approached by Benvolio to find out the cause of his grievances, Romeo reveals that ‘(he does) love a woman’ but ‘she will not stay the siege of loving terms’ and reciprocate his feelings for her. ‘With tears augmenting the fresh morning’s dew’, Romeo mopes over Rosaline’s decline of his romantic advances towards her for she ‘hath forsworn to love’. He only emphasizes on her physical attractiveness through the repetition of the word ‘beauty’ but does not delve further to appreciate Rosaline as a person. We will write a custom essay sample on Different Types of Love in Romeo and Juliet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Romeo harbours a superficial infatuation for Rosaline because ‘she is rich in beauty’ and thus fancies only her physical appearances, but is insincere in getting to know Rosaline despite proclaiming his ‘love’ for her. Another superficial implication of love lies in Lady Capulet’s disposition of love through appearance and as a materialistic property. In convincing Juliet to marry Paris, she speaks favourably of ‘young Paris’ face’ and finds ‘delight writ there with beauty’s pen’.She wishes for Juliet to marry Paris solely for his looks since her believe of love reaps from appearance and is without regards to emotion. When speaking to Juliet about ‘(liking) of Paris’ love’, she declares that ‘by having him’, Juliet ‘shall share all that he doth possess’ and derive possession from marriage. Lady Capulet implies that marriage will secure material possession and benefit s for Juliet, like ‘that in gold clasps locks in the golden story’. She emphasizes on the materialistic wealth marriage will bring but gives little thought about other aspects of love in marriage.Lady Capulet equates love to physical appearances and harbours a superficial idea of love since she only expects to reap materialistic assertion through marriage. Yet another type of love represented in the play is the strong bonds of friendship between Benvolio and Mercutio with Romeo. Benvolio was the first to find out the cause of Romeo’s sadness and urged Romeo to ‘forget to think of (Rosaline)’ and to ‘examine other beauties’ in order for Romeo to recover from his emotional despair. At Romeo’s refusal to forget about Rosaline, Benvolio commits that ‘(he’ll) pay that doctrine, or else die in debt’.He genuinely cares about Romeo’s well-being and is sincere about helping him, even if it means sacrificing his life in the process. In Romeo’s time of melancholy, Benvolio offered advice to Romeo in an attempt to distract him from his infatuation with Rosaline. He makes a painstaking and devoted effort of convincing Romeo to think otherwise of Rosaline’s beauty and is determined to ‘make (Romeo) think thy swan a crow’. He goes as far as endeavouring to change Romeo’s beliefs in rendering his help because he feels that it is the best way to help Romeo.Benvolio has a pragmatic and heartfelt intention in offering his help and support to Romeo and willingly makes sacrifices for him as a thoughtful friend. The love and support bridged in Romeo and Benvolio’s friendship proves itself in Romeo’s sadness through the unbridled support Benvolio offers him. Another instance of friendship in the play lies between Romeo and Mercutio. Unlike Benvolio that tries to console Romeo into forgetting about Rosaline, Mercutio adopts his humorous and practical approach towards love to make Romeo feel better.He is frustrated at Romeo’s depression and scorns Romeo’s mannerisms, advising Romeo to ‘prick l ove for pricking’ and ‘beat love down’. Mercutio tries to make Romeo forget about Rosaline and regain his enthusiasm for love by encouraging and reminding Romeo to become the more powerful force of love. He attempts to make Romeo feel better by calling for Romeo in a joking manner, ‘Romeo! Humours! Madman! Passion! Lover! ’, to lighten the spirit and remove Romeo’s depression through his puns. His display of care and friendship is further expressed when he says ‘my invocation is fair and honest, in his mistress’ name’.As a friend, Mercutio shows his concern for Romeo and disapproves of Romeo’s pursuit or Juliet because of the trouble it will bring Romeo’s family. Despite being bitingly cynical, Mercutio bears Romeo’s well-being in mind in his attempts to comfort Romeo. Both Benvolio and Mercutio try to help Romeo forget about Rosaline and render their support in Romeo’s time of unhappiness. The friendly concern and support between Romeo, Benvolio and Merc utio establishes a clear affirmation of friendship as a type of love in the play. The most evident type of love in Romeo and Juliet is the romantic relationship between the 2 protagonists. An intense passion sprung at Romeo’s first sight of Juliet and he was taken-aback by her beauty, claiming Juliet’s ‘beauty too rich to use, for Earth too dear’. The repetition of ‘too’ emphasizes on Romeo being overwhelmed by Juliet’s beauty and is only capable of noticing her, for her beauty is ‘as a rich jewel in an Ethiop’s ear’. With romantic love, nothing is more beautiful to Romeo than Juliet.He falls for Juliet instantly and humbles himself before her ‘with (his) unworthiest hand’. In the romantic love between Romeo and Juliet, they both idolize one another by referring to each other with a religious vocabulary. To Romeo, Juliet is a ‘holy shrine’ and ‘dear saint’, while Romeo is the ‘god’ of Juliet’s ‘idolatry’. Love is likened to religion and it is of their nature and instinct to devoutly sentimentalize each other to be greater than themselves. Romeo feels that it is only natural like ‘it is the east and Juliet is the sun’.Juliet laments, ‘wherefore art thou Romeo’ and threatens to ‘no longer be a Capulet’ in a profession of her love and sacrifice for Romeo. She chastise that their family name ‘is nor hand nor foot nor arm nor face, nor any other part belonging to a man’. Romeo and Juliet’s romantic love for each other goes beyond name and reputation and their true love transcends societal branding. Juliet views that true love should not be anchored by their family’s feuds and is driven to defy the entire social world in pursuit if Romeo. With love’s light wings’, Romeo climbed the high orchard walls ‘for stony limits cannot hold love out’, suggesting a metaphorical implication that true love is st ronger and more powerful than physical obstructions and triumphs all odds.